Branding & Visual Identity
Be recognised before they read your name.
Branding and visual identity for businesses in Hurghada and across Egypt, in Arabic and English. We start from your business and your customer, then build a look and a voice nobody else in your category can borrow.
- Strategy
- Identity
- Guidelines
- Arabic + English
Identity
Cover the logo. Would anyone still know it's you?
Brands in the same category often end up looking the same: the same templates, the same colours, the same words. We build an identity around what's actually different about you, so it shows in every post, page and package.
Read our take: Take the Logo Off-
Why
Brand strategy
Positioning, audience and what makes you different
Before anyone opens a design file, we agree on who you're for, what you stand for and why someone should pick you.
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Look
Visual identity
Logo, colours, typefaces and imagery
A system that works in Arabic and English, on a phone screen, a shop sign and everything in between.
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Rules
Brand guidelines
One guide your whole team can follow
Clear rules and ready-made examples, so the brand stays consistent long after we've handed it over.
What we do
What's actually in the work
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Positioning
Who you're for, what you promise and how you're different from everyone nearby.
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Brand voice
How you sound in Arabic and English, with the words you'd use and the ones you never would.
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Logo design
A mark that works small and large, in full colour and in one colour, in both scripts.
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Visual system
Colours, typefaces, imagery and layouts that make everything you publish look related.
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Brand guidelines
A practical guide with examples, so your team and suppliers get it right without asking.
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Brand rollout
Social templates, stationery, signage and packaging, so the new identity shows up everywhere at once.
How we work
From first workshop to handover
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Discover
Your business, your customers and your competitors, through a workshop and a lot of listening.
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Define
Positioning, personality and voice, written down and agreed before any design starts.
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Design
Identity directions you review with us, refined into one system that works in both languages.
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Hand over
Guidelines, files and templates, plus help rolling the brand out across everything you use.
How we judge it
Liking the logo is good. Being remembered is better.
A brand is working when people recognise you without the logo and pick you over the business next door. That's the standard we design to, not whether the logo wins a vote in the meeting.
What we check
- Can your customers say what makes you different, in one sentence?
- Do your posts, pages and packaging look like they come from the same place?
- Does the brand work just as well in Arabic as in English?
- Can your team use it without calling us every time?
What we don't judge it by
Whether it follows this year's design trends.How many logo options we showed you.Our own personal taste.
Straight talk
What branding won't do for you
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It won't sell on its own.
A strong brand makes all your marketing work harder. It still needs marketing to be seen.
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It won't feel comfortable at first.
A distinctive identity can feel strange at first, precisely because it doesn't look like everyone else. That's usually a good sign.
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It can't cover a broken promise.
If the experience doesn't match the brand, customers notice fast. We'll tell you if the promise needs work too.
How long does a branding project take?
It depends on the scope, from a refresh to a full identity with packaging. After the first workshop we'll give you a timeline with every step on it.
Do you design identities that work in Arabic and English?
Yes. All our work runs in both, and an identity has to look right in both scripts from the start, not as an afterthought. We design the logo, typefaces and layouts with both languages in mind.
Can you refresh our brand instead of starting over?
Yes. If parts of your brand are already recognised and working, we keep them and fix what isn't. Starting over isn't always the right answer.
What do we get at the end?
Your logo files, colour and type system, brand guidelines and the templates agreed in the project, in formats your team and suppliers can use.
Do you only design logos?
We can, but we'll usually recommend more. A logo on its own rarely changes how people see a business. The system around it does.
Will you help us roll the brand out?
Yes. We can design your social templates, stationery, signage and packaging, or work with your suppliers so the new identity arrives everywhere at once.
Works well with
Services that make this one stronger
Ready to stop blending in?
Tell us about your business and what feels off about your brand right now. We'll tell you honestly what we'd change, and what we'd keep.