Media Buying
Ads that answer for every pound they spend.
Media buying for businesses in Hurghada and across Egypt, on Meta, Google and TikTok, in Arabic and English. We agree on the number that matters before we spend anything, then report against it every week, good weeks and bad.
- Meta
- TikTok
- Arabic + English
One number
We agree on the number before we spend a pound.
Clicks and impressions are easy to buy and easy to brag about. We track your ads all the way to the thing you actually care about, whether that's a booking, a lead or a sale, and that's the number we answer for.
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Meta
Facebook and Instagram ads
Best for reaching people before they search
Video, carousel and lead ads aimed at the people most likely to buy, tested in Arabic and English.
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Google
Search, Maps and YouTube ads
Best for catching people who are already looking
Ads on the searches that mean someone is ready to buy, with the budget kept away from the ones that don't.
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TikTok
TikTok ads
Best for younger audiences and fast attention
Short videos that look like they belong on the platform, because ads that look like ads get skipped.
What we do
What's actually in the work
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Strategy and targeting
Who to reach, on which platform, and what we want them to do once they see the ad.
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Tracking setup
Pixels, conversions and call tracking set up before launch, so every result gets counted.
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Ad creative
Videos, images and copy in Arabic and English, made to stop the scroll and say one thing clearly.
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Campaign build
Campaigns structured so we can see what's working and move money toward it fast.
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Weekly optimisation
Every week we cut what's wasting money and push harder on what's bringing results.
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Honest reporting
The number we agreed on, every week, with what we're changing because of it.
How we work
Four steps, every week
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Audit
Your past campaigns, your tracking and your competitors' ads, so we know where money was leaking.
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Plan
The platforms, the audiences and the one number we'll be judged on. You agree before anything goes live.
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Launch
Tracking in place, creative made, campaigns live. Small tests first, then more budget behind what works.
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Measure
Weekly changes against the agreed number. More money to what's working, none to what isn't.
How we measure it
Cheap clicks are easy. Customers are the point.
Before we spend anything, we agree on the one number that matters for your business, like cost per lead or cost per booking. Every report starts with it.
What you'll see
- The number we agreed on, and which way it moved this week.
- Leads, bookings or sales that came from each platform.
- What each result cost, and how that compares with last month.
- Which ads and audiences are winning, and which ones we've switched off.
- What we're changing next week, and why.
What you won't
Impressions presented as results.Click-through rates with no word on what the clicks became.Spend reports that never mention a single sale.
Straight talk
What ads won't do for you
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They won't fix a weak offer.
Ads put your offer in front of more people. If the offer isn't right, they just make that obvious faster. If we see it, we'll say so.
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Nobody can promise results from day one.
The first weeks are for testing and learning. We'll be honest about what the early numbers mean, and what they don't.
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They stop when the budget stops.
Paid traffic ends the day you stop paying. That's why we often suggest pairing ads with SEO and content that keep working afterwards.
How much should I spend on ads?
It depends on your goals, your market and what a customer is worth to you. We'll recommend a starting budget after the audit, and explain how we'd grow it once we see what works.
Which platform is best for my business?
The one your customers use when they're ready to buy. For some businesses that's Google search, for others it's Instagram or TikTok. We'll recommend a mix based on your audience, not on habit.
Do you make the ad creative too?
Yes. Video, images and copy, in Arabic and English. Creative usually decides whether an ad works, so we treat it as part of the job, not an extra.
Do you work in Arabic and English?
Yes. All of our work runs in both. We write and test ads in each language separately, because what persuades someone in Arabic is rarely a straight translation of what works in English.
How often will I hear from you?
Every week. You'll get a short report on the agreed number and what we changed, and you'll hear from us sooner if something isn't working.
Who owns the ad accounts?
You do. We work inside accounts that belong to your business, so your data and your campaign history stay with you whatever happens.
Works well with
Services that make this one stronger
Ready for ads that pay for themselves?
Tell us what you're selling and what you're spending. We'll tell you honestly whether ads are the right move right now.